Dreams to Reality. . . !   A SWOT (Strengths, Weakness, Opportunities and threats) analysis of the thought - or the dream - revealed that while SWO fell into their respective places , only T or THREATS appeared as an insurmountable stumbling block. This is because of the commonly presumed or accepted concept that all suppliers of Fuels & Lubricants were duty bound to offer all the technical services that their customers would need.   The company's dream project TOTAL LUBRICATION MANAGEMENT has given a new dimensions to their activity and the customers have instantly reaped the benefits by adopting TLM concept.   Actualization of this DREAM and NEED led us, the promoters, to create the concept of service integration even before it was christened , before the demand materialized in the marketplace and long before the business prospects of the project became obvious. Looking beyond the horizon, they felt the concept of offering consultancy and technical services would provide immense value to users of fuels and lubricants and serve to differentiate their services from those offered by actual suppliers of branded products.